Steve Baker/Flickr

Advanced, smart-billboards, are now being used to track you: Report

Steve Baker/Flickr
Steve Baker/Flickr

(INTELLIHUB) — Not only do billboards now interact with you and your smartphone to target you for marketing purposes, police are also using billboards to track you.

Mass Privatel reports:

Clear Channel Outdoor (CCO) has 675,000 billboards worldwide most of which are tracking everyone’s smartphones and tablets. CCO’s ad program is a partnership between AT&T and other companies that collect location data from smartphones, company officials said.

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CCO’s smartphone electronic surveillance system is called “RADAR” which they insist, anonymizes everyone’s data. But it does much more than that, it tracks consumer’s real-world travel patterns and behaviors.

“… RADAR measures consumer’s real-world travel patterns and behaviors as they move through their day, analyzing data on direction of travel, billboard viewability, and visits to specific destinations. This movement is then mapped against Clear Channel’s displays, allowing advertisers to plan and buy Out-Of-Home to reach specific behavioral audience segments.”